So what should you be communicating internally about AI?
During these shifts generally there has been a period of instability in employment as workers are forced to retrain but typically find lower paid jobs in the shorter-term. This disruption can last a generation but in the longer term it is broadly a net job creator. It conflated job elimination with certain tasks of a job being impacted by computers.īut automation has been a constant in the workforce. In the 1800s over 85% of US jobs were in agriculture versus 1% today. The first industrial revolution was focused on manufacturing driven by the newly invented steam engines and the second revolution brought electricity and telephones in the late 1900s. In 2013 Oxford University academics published a paper on “the future of employment.” The media erroneously reported that 47% of US jobs are at risk from computerisation. It is not unfair to say that this report has traumatised the world. The impact of AI and future of work - short term turbulence, longer term good Change is the new normal and that needs to be communicated. And AI is therefore a key enabler of this pace of change. There are revolutions in precision medicine, 3D printing, autonomous vehicles, nano technologies, and block chain to come.Īnd AI is a key enabler of these technologies. The smart phone is only 12 years old used but over three billion of the seven billion people on this planet use them. We are living in the era of the Fourth Industrial Revolution or Industry 4.0. The speed of change is unprecedented with the ten largest companies in the world now tech companies. And many of these companies are still relatively young. But that is harder to do in an era in which technology is driving a sense of instability, insecurity as the old social contract of a job for many years and an ever advancing career within a company dissipates. You are helping them to feel heard, valued and to understand their daily activities within a wider of purpose.
Much of your job is about engaging employees. So what should we believe? Unfortunately fear tends to win out and that means we have to present more of a complete major to our colleagues. On the other-hand headlines claim AI will usher in a new era of prosperity and productivity, reduce climate change, improve health care, raise educational standards, make our overcrowded cities and roads more manageable and safe. On the one hand publications such as the BBC, Time and Forbes magazine headline AI stories with “the end of humanity”, “the AI apocalypse", the lack of company AI “ethics frameworks," and as my colleague says, images of "shiny silver robots" who will take our jobs. The media narrative paints a utopian and dystopian picture of AI. This is why you, as internal communication professionals, have such as an important role to bring a more balanced, reassuring and engaging message about AI to your organisations. What I have observed is one of the biggest challenges holding AI back from fulfilling its potential is its narrative and the reluctance of employees to embrace AI. We help answer questions about how AI can drive revenues, improve customer service, better engage employees, drive deeper insights and improve productivity. My day job is all about working with leaders to use AI to create more competitive companies. Below is a slightly edited version of my talk. Isolation - Be present everywhere and anywhere at once.I was delighted to speak to 60 communications professionals this morning about AI and its impact on internal communications at the Institute of Internal Communications Voice Live '19 conference.Ultimate Intangibility - Be everywhere and nowhere at once.Fiction Travel - Exist everywhere in every kind of fiction at once.Supreme Observation - Observe and see every kind of iteration of everything.Eternal Existence - Due to existing eternally before and after everything.Absolute Access - The user is present in every location, place and time.Users are usually an incorporeally present like an invisible force of being that's literally everywhere yet unseen, felt or heard unless they wish to be interacted with, positively or negatively effecting any and all things in the universe by the users presences and will. It is related to the concept of ubiquity, the ability to be everywhere and nowhere (at once). User is present everywhere at the same time, referring to an unbounded or universal presence. Omnipresence is the property of being present everywhere and anywhere.
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